Creating iOS apps begins with clarity: identifying the target users, the core purpose of the app, and the scenario to address in the initial release. A thorough discovery phase clarifies the MVP scope, guides the choice of architecture, and helps avoid features that seem impressive on paper but fail to enhance actual use.

After the foundation is in place, attention turns to UI behavior, performance, and stability across different iPhone models and iOS versions. Consistent navigation schemes, reliable state management, and well-planned integrations (payments, authentication, analytics, backend APIs) simplify maintenance and enable growth after the App Store rollout.